Not very good, is he? I mean, sure, Knightley, whatever. Knightly- Blink 182, Winslet- Green Day, surely? So who the fuck is Bloom supposed to be? Richard E Grant? What? Seriously, help me out here.

But, by a strange combination of looking a little bit like Justin Timberlake’s Greek cousin, the man is now THE British face of 2003. Funny how that happens, isn’t it? America’s face of 2003 was shot nine times. Britain’s… used to be in Smack the Pony.

Well done to all involved.