They’re losing the name ‘The Neptunes’ because ‘phase one’ is over. Chad is learning guitar because they’re fed-up of Spymob. Pharrell is the richest man in the universe and wants to marry a girl ‘still at college’. They’ve run out of beats. The video really badly sucks ass. Chad’s the musical backbone, family man keeping outta the spotlight; Pharrell’s a media-whore.
All of the above is True! And also False!
So some dog barks, and that’s like musique concrete, right? A nod-of-the-head to the avant-garde? And then some big winging drums like a tribal thing, except that Boredoms do it much better. (How to label the genre for Boredoms on iTunes, that’s the question? Krautrock? Electronica/Dance? Rock? Japanese Groove Noise?) A nod-of-the-head to the avant-garde? Isn’t that what Timbaland does, by taking everything in his little sonic box and sticking it all together, and making every last little sound a separate hook? And The Neptunes do the opposite, right; make one hook and par everything else down into that moment, strip it all away? What the fuck.
Yeah, I’ve gotta be honest, despite naysayers, it does make me want to move. But that little yelp that Pharrell does - “she’s SEXY!” – where his voice jumps up like it sat in the damp-patch, that just reminds me of Cameron Diaz in Being John Mlkovich when she first travels into Malkovich’s head and finds him towelling down after a shower; i.e. however often you say “SEXY!” it is not sexy. At all. The piano that guides the bridge into that strung-out, two-note guitar whine that might just be very fucking 80s cop-show if I could remember any of them, that’s passable, and I love the guitar over the chorus, like Hot Hot Heat sounded in my head before they were fucking shit in my CD player. And that lyric! “Her ass is a spaceship that I want to ride” – c’est magnifique, mon frere, c’est tres magnifique (le sange c’est dans l’arbre, oui oui, voulez vous kiss my ass?). But no, it’s no “Loser” and it’s no “Brain” and it’s no “Provider” and it’s no “Things Are Getting Better”. Will it do? For now.







